Pencil is an AI Platform that helps the most recognizable names in business create effective, creative and on-brand ads. Utilizing GPT-3 technology, Pencil goes beyond just crafting product descriptions – it creates whole new narratives to captivate customers and increase brand awareness. As a case in point, when advertising a flashlight, Pencil highlights how working without proper lighting can be hazardous. In this way, users of Pencil are able to craft more powerful ads for their products or services.